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BusinessWeek's Top 100 Best Global Brands


2007
Brand
Rank
2006
Brand
Rank
Change
in
Rank
Brand Name
2007
Brand Value
$m
2006
Brand
Value
Change in
Value From
Prev Year
(in %)
Parent Company
Country

1 10Coca-Cola65,32467,000-3Coca-Cola U.S.
2 20Microsoft58,70956,9263Microsoft U.S.
3 30IBM57,09156,2012IBM U.S.
4 40GE51,56948,9075GE U.S.
5 61Nokia33,69630,13112Nokia FINLAND
6 71Toyota32,07027,94115Toyota JAPAN
7 5-2Intel30,95432,319-4Intel U.S.
8 91McDonald's29,39827,5017McDonald's U.S.
9 8-1Disney29,21027,8485Walt Disney U.S.
10 100Mercedes-Benz23,56821,7958DaimlerChrylser GERMANY
11 110Citi23,44321,4589Citigroup U.S.
12 131Hewlett-Packard22,19720,4589Hewlett-Packard U.S.
13 152BMW21,61219,61710BMW GERMANY
14 12-2Marlboro21,28321,3500Altria U.S.
15 14-1American Express20,82719,6416American Express U.S.
16 160Gillette20,41519,5794Procter & Gamble U.S.
17 170Louis Vuitton20,32117,60615Louis Vitton Moet Hennessy FRANCE
18 180Cisco19,09917,5329Cisco U.S.
19 190Honda17,99817,0496Honda Motor JAPAN
20 244Google17,83712,37644Google U.S.
21 20-1Samsung16,85316,1694Samsung S. KOREA
22 21-1Merrill Lynch14,34313,00110Merrill Lynch U.S.
23 285HSBC13,56311,62217HSBC Holdings BRITAIN
24 23-1Nescafe12,95012,5074Nestle SWITZERLAND
25 261Sony12,90711,69510Sony JAPAN
26 22-4Pepsi12,88812,6902PepsiCo U.S.
27 292Oracle12,44811,4599Oracle U.S.
28 324UPS12,01310,71212United Parcel Service U.S.
29 312Nike12,00410,89710Nike U.S.
30 27-3Budweiser11,65211,6620Anheuser-Busch U.S.
31 25-6Dell11,55412,256-6Dell Inc. U.S.
32 331JPMorgan11,43310,20512JPMorgan Chase U.S.
33 396Apple11,0379,13021Apple U.S.
34 340SAP10,85010,0078SAP GERMANY
35 372Goldman Sachs10,6639,64011Goldman Sachs U.S.
36 35-1Canon10,5819,9686Canon JAPAN
37 36-1Morgan Stanley10,3409,7626Morgan Stanley U.S.
38 413Ikea10,0878,76315Ikea SWEDEN
39 423UBS9,8388,73413UBS AG SWITZERLAND
40 400Kellogg's9,3418,7766Kellogg Company U.S.
41 30-11Ford8,98211,056-19Ford Motor U.S.
42 486Philips7,7416,73015Koninklijke Philips Electronics NETHERLANDS
43 441Siemens7,7377,828-1Siemens GERMANY
44 517Nintendo7,7306,55918Nintendo JAPAN
45 450Harley-Davidson7,7187,7390Harley-Davidson U.S.
46 460Gucci7,6977,1588Gucci Group ITALY
47 NRNAAIG7,490NANAAmerican International Group U.S.
48 47-1eBay7,4566,75510EBAY U.S.
49 NRNAAXA7,327NANAAXA FRANCE
50 49-1Accenture7,2966,7288Accenture BERMUDA
51 532L’Oréal7,0456,39210L'Oreal FRANCE
52 50-2MTV6,9076,6274Viacom U.S.
53 541Heinz6,5446,2235Heinz U.S.
54 562Volkswagen6,5116,0328Volkswagen GERMANY
55 550Yahoo!6,0676,0560Yahoo U.S.
56 571Xerox6,0505,9182Xerox U.S.
57 581Colgate6,0255,6337Colgate-Palmolive U.S.
58 613Chanel5,8305,15613Chanel FRANCE
59 590Wrigley's5,7775,4496Wm. Wrigley Jr. U.S.
60 600KFC5,6825,3506Yum Brands U.S.
61 52-9Gap5,4816,416-15The Gap U.S.
62 653Amazon.com5,4114,70715Amazon.com U.S.
63 630Nestle5,3144,9328Nestle SWITZERLAND
64 739Zara5,1654,23522Inditex SPAIN
65 62-3Avon5,1035,0401Avon Products U.S.
66 682Caterpillar5,0594,58010Caterpillar U.S.
67 670Danone5,0194,6388Groupe Danone FRANCE
68 746Audi4,8664,16517Volkswagen GERMANY
69 712Adidas4,7674,29011adidas GERMANY
70 64-6Kleenex4,6004,842-5Kimberly-Clark U.S.
71 721Rolex4,5894,2378Rolex SWITZERLAND
72 753Hyundai4,4534,0789Hyundai Motor S. KOREA
73 818Hermes4,2553,85410Hermes International FRANCE
74 66-8Pizza Hut4,2544,694-9Yum Brands U.S.
75 805Porsche4,2353,9278Porsche GERMANY
76 782Reuters4,1973,9616Reuters Group BRITAIN
77 69-8Motorola4,1494,569-9Motorola U.S.
78 77-1Panasonic4,1353,9774Matsushita Electric Industrial JAPAN
79 823Tiffany4,0033,8195Tiffany U.S.
80 NRNAAllianz3,957NANAAllianz GERMANY
81 854ING3,8803,47412ING Groep NETHERLANDS
82 70-12Kodak3,8744,406-12Eastman Kodak U.S.
83 863Cartier3,8523,36015Cartier FRANCE
84 76-8BP3,7944,010-5BP plc BRITAIN
85 872Moët & Chandon3,7393,25715Louis Vitton Moet Hennessy FRANCE
86 79-7Kraft3,7323,943-5Kraft Foods U.S.
87 83-4Hennessy3,6383,5762Louis Vitton Moet Hennessy FRANCE
88 913Starbucks3,6313,09917Starbucks U.S.
89 84-5Duracell3,6053,5761Procter & Gamble U.S.
90 88-2Johnson & Johnson3,4453,1938Johnson & Johnson U.S.
91 932Smirnoff3,3793,03211Diageo U.S.
92 920Lexus3,3543,0709Toyota Motor BRITAIN
93 89-4Shell3,3313,1735Royal Dutch Shell JAPAN
94 962Prada3,2872,87414Prada BRITAIN
95 983Burberry3,2212,78316Burberry ITALY
96 993Nivea3,1162,69216Beiersdorf BRITAIN
97 94-3LG3,1003,0103LG GERMANY
98 90-8Nissan3,0723,108-1Nissan Motor S. KOREA
99 NRNAPolo RL3,046NANAPolo Ralph Lauren JAPAN
100 NRNAHertz3,026NANAHertz Global Holdings U.S.


Coca-Cola is the king of global brands once again and the Ford Motor Company is 2007's big loser dropping 11 spots in brand ranking and 19% fall in the company's value.

Lindsay Lohan is Number 1 on Yahoo Search


Rank
Prev. Subject (Days on Chart) Move Score Rank Subject 1-Day Move
11Lindsay Lohan (320)+313671Skip ProsserBreakout!
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