BusinessWeek's Top 100 Best Global Brands

2007 Brand Rank	2006 Brand Rank	Change in Rank	Brand Name	2007 Brand Value $m	2006 Brand Value	Change in Value From Prev Year (in %)	Parent Company	Country
1	1	0	Coca-Cola	65,324	67,000	-3	Coca-Cola	U.S.
2	2	0	Microsoft	58,709	56,926	3	Microsoft	U.S.
3	3	0	IBM	57,091	56,201	2	IBM	U.S.
4	4	0	GE	51,569	48,907	5	GE	U.S.
5	6	1	Nokia	33,696	30,131	12	Nokia	FINLAND
6	7	1	Toyota	32,070	27,941	15	Toyota	JAPAN
7	5	-2	Intel	30,954	32,319	-4	Intel	U.S.
8	9	1	McDonald's	29,398	27,501	7	McDonald's	U.S.
9	8	-1	Disney	29,210	27,848	5	Walt Disney	U.S.
10	10	0	Mercedes-Benz	23,568	21,795	8	DaimlerChrylser	GERMANY
11	11	0	Citi	23,443	21,458	9	Citigroup	U.S.
12	13	1	Hewlett-Packard	22,197	20,458	9	Hewlett-Packard	U.S.
13	15	2	BMW	21,612	19,617	10	BMW	GERMANY
14	12	-2	Marlboro	21,283	21,350	0	Altria	U.S.
15	14	-1	American Express	20,827	19,641	6	American Express	U.S.
16	16	0	Gillette	20,415	19,579	4	Procter & Gamble	U.S.
17	17	0	Louis Vuitton	20,321	17,606	15	Louis Vitton Moet Hennessy	FRANCE
18	18	0	Cisco	19,099	17,532	9	Cisco	U.S.
19	19	0	Honda	17,998	17,049	6	Honda Motor	JAPAN
20	24	4	Google	17,837	12,376	44	Google	U.S.
21	20	-1	Samsung	16,853	16,169	4	Samsung	S. KOREA
22	21	-1	Merrill Lynch	14,343	13,001	10	Merrill Lynch	U.S.
23	28	5	HSBC	13,563	11,622	17	HSBC Holdings	BRITAIN
24	23	-1	Nescafe	12,950	12,507	4	Nestle	SWITZERLAND
25	26	1	Sony	12,907	11,695	10	Sony	JAPAN
26	22	-4	Pepsi	12,888	12,690	2	PepsiCo	U.S.
27	29	2	Oracle	12,448	11,459	9	Oracle	U.S.
28	32	4	UPS	12,013	10,712	12	United Parcel Service	U.S.
29	31	2	Nike	12,004	10,897	10	Nike	U.S.
30	27	-3	Budweiser	11,652	11,662	0	Anheuser-Busch	U.S.
31	25	-6	Dell	11,554	12,256	-6	Dell Inc.	U.S.
32	33	1	JPMorgan	11,433	10,205	12	JPMorgan Chase	U.S.
33	39	6	Apple	11,037	9,130	21	Apple	U.S.
34	34	0	SAP	10,850	10,007	8	SAP	GERMANY
35	37	2	Goldman Sachs	10,663	9,640	11	Goldman Sachs	U.S.
36	35	-1	Canon	10,581	9,968	6	Canon	JAPAN
37	36	-1	Morgan Stanley	10,340	9,762	6	Morgan Stanley	U.S.
38	41	3	Ikea	10,087	8,763	15	Ikea	SWEDEN
39	42	3	UBS	9,838	8,734	13	UBS AG	SWITZERLAND
40	40	0	Kellogg's	9,341	8,776	6	Kellogg Company	U.S.
41	30	-11	Ford	8,982	11,056	-19	Ford Motor	U.S.
42	48	6	Philips	7,741	6,730	15	Koninklijke Philips Electronics	NETHERLANDS
43	44	1	Siemens	7,737	7,828	-1	Siemens	GERMANY
44	51	7	Nintendo	7,730	6,559	18	Nintendo	JAPAN
45	45	0	Harley-Davidson	7,718	7,739	0	Harley-Davidson	U.S.
46	46	0	Gucci	7,697	7,158	8	Gucci Group	ITALY
47	NR	NA	AIG	7,490	NA	NA	American International Group	U.S.
48	47	-1	eBay	7,456	6,755	10	EBAY	U.S.
49	NR	NA	AXA	7,327	NA	NA	AXA	FRANCE
50	49	-1	Accenture	7,296	6,728	8	Accenture	BERMUDA
51	53	2	L’Oréal	7,045	6,392	10	L'Oreal	FRANCE
52	50	-2	MTV	6,907	6,627	4	Viacom	U.S.
53	54	1	Heinz	6,544	6,223	5	Heinz	U.S.
54	56	2	Volkswagen	6,511	6,032	8	Volkswagen	GERMANY
55	55	0	Yahoo!	6,067	6,056	0	Yahoo	U.S.
56	57	1	Xerox	6,050	5,918	2	Xerox	U.S.
57	58	1	Colgate	6,025	5,633	7	Colgate-Palmolive	U.S.
58	61	3	Chanel	5,830	5,156	13	Chanel	FRANCE
59	59	0	Wrigley's	5,777	5,449	6	Wm. Wrigley Jr.	U.S.
60	60	0	KFC	5,682	5,350	6	Yum Brands	U.S.
61	52	-9	Gap	5,481	6,416	-15	The Gap	U.S.
62	65	3	Amazon.com	5,411	4,707	15	Amazon.com	U.S.
63	63	0	Nestle	5,314	4,932	8	Nestle	SWITZERLAND
64	73	9	Zara	5,165	4,235	22	Inditex	SPAIN
65	62	-3	Avon	5,103	5,040	1	Avon Products	U.S.
66	68	2	Caterpillar	5,059	4,580	10	Caterpillar	U.S.
67	67	0	Danone	5,019	4,638	8	Groupe Danone	FRANCE
68	74	6	Audi	4,866	4,165	17	Volkswagen	GERMANY
69	71	2	Adidas	4,767	4,290	11	adidas	GERMANY
70	64	-6	Kleenex	4,600	4,842	-5	Kimberly-Clark	U.S.
71	72	1	Rolex	4,589	4,237	8	Rolex	SWITZERLAND
72	75	3	Hyundai	4,453	4,078	9	Hyundai Motor	S. KOREA
73	81	8	Hermes	4,255	3,854	10	Hermes International	FRANCE
74	66	-8	Pizza Hut	4,254	4,694	-9	Yum Brands	U.S.
75	80	5	Porsche	4,235	3,927	8	Porsche	GERMANY
76	78	2	Reuters	4,197	3,961	6	Reuters Group	BRITAIN
77	69	-8	Motorola	4,149	4,569	-9	Motorola	U.S.
78	77	-1	Panasonic	4,135	3,977	4	Matsushita Electric Industrial	JAPAN
79	82	3	Tiffany	4,003	3,819	5	Tiffany	U.S.
80	NR	NA	Allianz	3,957	NA	NA	Allianz	GERMANY
81	85	4	ING	3,880	3,474	12	ING Groep	NETHERLANDS
82	70	-12	Kodak	3,874	4,406	-12	Eastman Kodak	U.S.
83	86	3	Cartier	3,852	3,360	15	Cartier	FRANCE
84	76	-8	BP	3,794	4,010	-5	BP plc	BRITAIN
85	87	2	Moët & Chandon	3,739	3,257	15	Louis Vitton Moet Hennessy	FRANCE
86	79	-7	Kraft	3,732	3,943	-5	Kraft Foods	U.S.
87	83	-4	Hennessy	3,638	3,576	2	Louis Vitton Moet Hennessy	FRANCE
88	91	3	Starbucks	3,631	3,099	17	Starbucks	U.S.
89	84	-5	Duracell	3,605	3,576	1	Procter & Gamble	U.S.
90	88	-2	Johnson & Johnson	3,445	3,193	8	Johnson & Johnson	U.S.
91	93	2	Smirnoff	3,379	3,032	11	Diageo	U.S.
92	92	0	Lexus	3,354	3,070	9	Toyota Motor	BRITAIN
93	89	-4	Shell	3,331	3,173	5	Royal Dutch Shell	JAPAN
94	96	2	Prada	3,287	2,874	14	Prada	BRITAIN
95	98	3	Burberry	3,221	2,783	16	Burberry	ITALY
96	99	3	Nivea	3,116	2,692	16	Beiersdorf	BRITAIN
97	94	-3	LG	3,100	3,010	3	LG	GERMANY
98	90	-8	Nissan	3,072	3,108	-1	Nissan Motor	S. KOREA
99	NR	NA	Polo RL	3,046	NA	NA	Polo Ralph Lauren	JAPAN
100	NR	NA	Hertz	3,026	NA	NA	Hertz Global Holdings	U.S.


Coca-Cola is the king of global brands once again and the Ford Motor Company is 2007's big loser dropping 11 spots in brand ranking and 19% fall in the company's value.